#1 Kaizen
The word ‘Kaizen’ means continuous improvement. Never settle for mediocrity, There's always room to make our designs better, one iteration at a time.
#2 Delight by Design
Subtle interactions, playful animations, and creative copy—Tiny design elements like these create magical user experiences.
#3 Details Matter (A Lot)
The design details of a product reflects its brand. From spacing, typography, component sizing to micro-copy, each element should be meticulously crafted.
#4 Design for humans
Good design balances between aesthetics & functionality while showing empathy towards the user's emotions, behaviours, and jobs-to-be-done.
Experience
Freelance Product Designer
Apr 2025 - Present
Redesigned a crowdfunding platform, simplifying campaign creation, donation, and payment flows into a seamless, intuitive user experience.
Delivered end-to-end design solutions for diverse clients, including a marketing agency and a B2C product startup, covering website design, landing pages, and Framer development.
Serving as the sole designer, collaborating directly with founders and developers to align product direction with business goals and ensure smooth design-to-development handoff.
Jul 2024 - Mar 2025
Designed & launched the company’s first website on framer, establishing a digital presence that attracted 1.9K + unique visitors in the first month and converting 10%+ into potential client leads.
Spearheaded the design of a vendor management app to streamline task assignments, improve tracking, and reduce miscommunication helping teams move faster and ensuring smoother business operations.
Contributed to branding, including logo design, business cards, brochures, and the pitch deck, to support the company’s visual identity and marketing efforts.
Freelance Product Designer
Jan 2024 - Jun 2024
Designed a mobile app and admin panel web app for a footwear company, taking the product from 0 to 1.
Delivered a responsive website for a client in the healthcare sector, improving accessibility, trust, and user-friendly digital presence to support patient engagement.
Acted as the sole designer across multiple projects, handling the end-to-end process and collaborating directly with clients and developers to align solutions with business goals.
Product Designer
Sep 2023 - Dec 2023
Designed a mobile app for a laundry company, taking it from 0 to 1 by replacing its manual order system with a smooth, easy-to-use booking flow, making it simpler for customers to place orders and helping the business expand across the city.
Contributed to the design of a responsive website to complement the mobile app, strengthening the company’s online presence and supporting future customer engagement and growth.
Product Designer
Nov 2022 - Sep 2023
Spearheaded the design of an employee engagement SaaS product, solving challenges in project management, attendance tracking, and team collaboration to create a more efficient and connected workplace.
Built a scalable design system to maintain consistency across the platform, enhancing the UI/UX workflow and making future feature expansions seamless.
Contributed to branding by creating the logo, color palette, and typography, shaping a cohesive visual identity for the company and its product.
2018 - 2022
2023
