Introduction
Make My Restaurant is a company providing end-to-end restaurant solutions in India. Prior to this project, they had no website or digital presence, limiting their ability to reach potential clients and generate leads. As the sole product designer, I was tasked with creating and developing a website that would establish their online presence, showcase their services, and generate quality leads.
Company Overview
Make My Restaurant (MMR) is an end-to-end restaurant setup solution Provider. The company stands out for its comprehensive approach, handling everything from initial concept design to final execution.
Key Achievements:
Created company's first digital presence from scratch.
Generated 10% leads in the first month.
Attracted 1.9k+ website visitors with no prior online presence.
Received enthusiastic approval from company leadership
Target Audience
Make My Restaurant offers comprehensive restaurant setup solutions, from concept creation to full implementation. Their target audience consists of two distinct segments:
Elite Class Clientele:
High-net-worth individuals looking to enter the restaurant business.
Expecting premium service and attention to detail.
Valuing comprehensive, end-to-end solutions
Aspiring Restaurant Entrepreneurs:
Individuals passionate about starting their own restaurant
Seeking professional guidance and expertise
Looking for reliable partners in their restaurant journey
My Role
I managed the entire project independently, collaborated with the CEO and team for the research. From initial research through design to final development and deployment.
Research & Discovery
Working with a tight timeline, I collaborated directly with the company leadership to understand business goals and target audience needs.
Visual Identity
I developed a modern, premium aesthetic that balanced luxury with approachability:
Color Palette: Centered around a bold red-orange as the primary color to evoke warmth, passion, and confidence—essential qualities in the restaurant industry. This vibrant shade helps critical elements like CTAs stand out while creating visual interest.
Typography: Selected Euclid Circular B, a clean geometric sans-serif font that strikes the perfect balance between professional sophistication and approachable warmth. Its versatility enhances readability across devices while lending a contemporary feel.
UI Design
Development Process
I built the entire website using Framer, which allowed me to:
Rapidly transition from design to development
Maintain design fidelity throughout implementation
Create responsive interactions that enhance the user experience
Deploy and iterate quickly based on Team's feedback
Challenges & Solutions
Challenge 1: Balancing Luxury and Approachability
Solution: Created multiple design iterations, testing different visual treatments until finding the right balance that appealed to both target segments.
Challenge 2: Managing Content-Heavy Sections
Solution: Employed clear visual hierarchy, strategic whitespace, and concise content blocks to make information digestible without overwhelming users.
Challenge 3: Ensuring Cross-Device Performance
Solution: Implemented rigorous testing across various screen sizes and optimized loading times to maintain a smooth experience on all devices.
Results & Impact
Lead Generation
10% lead form submissions in the first month
Reduced reliance on offline referrals
Created a sustainable channel for new business inquiries
Traffic Performance
1.9k+ visitors in the first month of launch
Strong mobile engagement (1,800 mobile vs. 200 desktop visitors)
Stakeholder Satisfaction
The CEO and board members responded positively to the website, highlighting:
Professional appeal and brand alignment
Clear communication of service offerings
Intuitive user experience
Effective portrayal of the company's expertise and credibility
Key Learnings
This project reinforced several important principles:
Understand your audience deeply- Even with limited formal research, having clear audience personas guides better design decisions
Balance aesthetics and functionality- A beautiful website must also be intuitive and performance-optimized
Strategic CTAs drive results- Thoughtful placement of conversion opportunities throughout the user journey maximized lead generation
Reflections
By creating Make My Restaurant's first website, I helped transform their digital presence from non-existent to professional and lead-generating. The project demonstrates my ability to independently manage the entire product design process—from research through design to development—while balancing business goals with user needs.
